Key Capital advised Savvy as it enters into a strategic partnership with AnyCard and Lifestyle to create Norell

Key Capital acted as exclusive financial advisor to the shareholders of Card Commerce Limited, trading as Savvy, as it enters into a strategic partnership with AnyCard and Lifestyle to form Norell, backed by new investment from Codex Capital.

Savvy is a highly focused processor that powers brilliant gift card programmes for its brands through the advanced capabilities of Elevate, its globally available Azure cloud-based processing platform. Working in collaboration with partners and as an internationally recognised processor in the gift card industry, Savvy is perfectly positioned to support new international partners and brands with advanced processing and analytics expertise.

Savvy, AnyCard and Lifestyle are complementary businesses across the gift card, stored-value and rewards markets, with operations in the UK, Europe and North America. Together they will operate as Norell, with each business keeping its own brand, capabilities, market focus and people.